strategic approaches adopted by a UAE company
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions
strategic approaches adopted by a UAE company
Assessment Question:
1. Critically analyse the strategic approaches adopted by a UAE company (Etihad airways) for achieving quality and business excellence. CLO3 and CLO4
2. Evaluate the market penetration, product development, market development, and diversification strategies adopted by this organization on its corporate, business, and operational level. CLO3
3. Appraise and evaluate wide range of strategic approaches the chosen organisation has adopted in its past and present which transformed from local to international organization. CLO4
4. Formulate a strategic plan incorporating innovation for gaining competitive advantage by applying the right strategy development process theories and concepts discussed in class. CLO3 and CLO4
As a GUIDE ONLY, this section outlines some of the aspects you may consider to be significant given the brief shown above. Your report should include:
1. Cover Page: Showing ADSM logo, program details (Program title, course code, course title, etc.), assessment type, assessment title, student name, student id and submission date. Page number must start at the first page of your report (and not your cover page or contents). Please use cover page that you can access from your ADSM account made now available under course on LMS and attached in this file.
2. Table of Contents.
3. Title: Your title has to be specific and related to the analysed topic.
4. Introduction: Initial introduction about the topic and demonstrate that the topic is feasible and worthwhile.
5. Answering Question 1
6. Answering Question 2
7. Answering Question 3
8. Answering Question 4
9. Conclusion: Draw your conclusions and recommendations based on the findings of your analysis.strategic approaches adopted by a UAE company
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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strategic approaches adopted by a UAE company