TRAITS OF A SUCCESSFUL ENTREPRENEUR
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TRAITS OF A SUCCESSFUL ENTREPRENEUR
BGEN 204, SPRING 2019
TRAITS OF A SUCCESSFUL ENTREPRENEUR – WORTH 55 POINTS v3
OVERVIEW This is an individual assignment designed to help expand your knowledge of how individuals become successful in business. You will do this by listening to a podcast/interview of an entrepreneur on “How I Built This” and then analyzing how they came up with their business idea, overcame challenges and what traits/skills helped them become successful. Due date: Consult your course calendar. LEARNING GOALS
This assignment will help you: • Increase your business knowledge by learning what elements and traits make an individual successful.
• Develop your critical thinking skills by analyzing successful entrepreneurs.
• Improve your oral presentation skills.
ASSIGNMENT 1. Review. Begin by going to http://www.npr.org/podcasts/510313/how-i-built-this and reviewing the list of available interviews. 2. Select. Select one – three entrepreneurs that are of interest to you.
3. Claim. You will be claiming your preferred entrepreneur, per our class calendar, and only one entrepreneur per class is allowed.
4. Listen & take notes. Listen to the interview taking notes along the way. You will be answering the following questions:
• Who is the entrepreneur? Is there any reason you chose this individual?
• What did you learn about their background, especially as related to their business.
• How did they come up with their business idea?
• What challenges did they face in launching/growing/succeeding?
• How did they overcome these challenges?
• Review the Exhibit 6.2 on page 127, Qualities shared by Successful Entrepreneurs. Identify at least three qualities that your entrepreneur demonstrated from that list.
• For each quality provide a cited example.
5. Organize. Organize your information into a 3-minute PowerPoint presentation and talking point notes to share with your peer team.
DETAILS • This will be a ten-fourteen slide presentation (plus your Reference Page Slide), lasting no more than 3-minutes. • Include talking points that outline the details of what you will saying in your presentation. You can do this in the “notes” section at the bottom of the PowerPoint or on a separate document. If you use a separate document be sure to track notes to slides.
• Include internal citations in your notes for all examples you use to support your points.
• Include a Reference page on your PowerPoint. Only include sources on your
Reference Page that you used in your talking points, slides, or both!
• Jabs College of Business citation format is APA, APA Help is found in the
“Communications Help” section on Brightspace/D2L.
• You will have at least two sources: Your text and the NPR interview.
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- Presentation must be within 15 seconds of 3-minutes.You may use your computer or copies of your PowerPoint slides with notes.
GRADING This assignment is worth 55 points and will be graded based on the attached rubric.
TRAITS OF A SUCCESSFUL ENTREPRENEUR
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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